CASE STUDIES

KIDNEY STONE REMOVAL SURGERY

Case study: Patient Education Program
Industry: Hospital
Client: Dr.S.V.Kandasamy; Vedanayagam hospitals
Title: Kidney stone removal surgery
Area: Nephrology
Run-time: 2:00 min
Description: The client wanted an animation that explained the operational procedure of removal of stones from the kidney, using two different methods invented by him to present to Society of Nephrologists.

The animation was required by the client for the purpose of patient education. With the help of our medical animators we were able to generate the animation with precision and technical accuracy.

We were able to deliver the animation within a span of three weeks. The animation served as a solution for the doctors to explain the complexity of the surgery, to show the comparative advantage and superiority of the two methods and to relieve the anxiety of the patients.

The clients were amazed with the development of the detailed storyboard using the provided narration which was achieved with the help of medical experts.

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CELL CYCLE

Case study: Student Education Program
Industry: Publications
Client: Lippincott Williams & Wilkins medical publications, USA
Title: Cell Cycle
Area: Molecular Biology
Run-time: 4:14 min
Description: Lippincott is one of the leading publishers of medical journals. The client wanted us to reproduce their old 2D animation into a visually appealing 3D animation with accuracy as a demo project.

With the help of our consultants we could provide accurate medical animation in a limited span of 6 weeks. The rendered animation provided a three dimensional view of the cell and its embedded organelles which was visually appealing.

The continuity of the processes happening was a success. The client was amazed with the way their narration shaped into a 3D animation with accuracy and no micromanagement.The client was very impressed with the first draft of animation.

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IMMUNE RESPONSE

Case study: e-learning purposes
Industry: Educational institutions
Title: Immune response
Area: Immunology
Run-time: 2:03 min
Description: Immune response was created as a demo project to be used by the institutions for educative purposes. The animation will outline the different types of immune response namely cell mediated immunity and humoral immunity.

The interaction between the immune cells, lysis of the infected cells and engulfing of antigen by macrophage are the visual highlights of the animation. The animation was created within a time span of 2 weeks.

The storyline, storyboard and finally animation were developed with the expertise of panel of medical consultants.The complete minute details of immune response to be presented as 3D animation was the toughest challenge.

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PROCESS OF HEARING

Case study: Pioneer surgical technique explanation during Presentation.
Industry: Hospital
Client: Vikram E.N.T Hospital and Research Centre
Title: Process of Hearing
Area: Otolaryngology
Run-time: 1:06 min
Description: Vikram E.N.T Hospital and research centre is a pioneer medical institution for treatment of disorders of ear, nose and throat. The client wanted an animation of the internal working of the ear.

With the help of our panel of expert medical consultants, we were able to develop an animation showing every minute detail of the internal working of the ear like hair cell stimulation, working of ossicles like the malleus, incus and stapes.

We could deliver the same within a span of two weeks. The animation was very educative in explaining minute details of the complex process of working of inner ear in depth, which paved way for better understanding of the concept.

The animation developed with the provided storyline impressed the client as there was no micromanagement for the project. The client was very impressed with the first draft of animation and extended it further to the animation of sinus.

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LIGAMENT TEAR

Case study: Patient Education Program
Industry: Hospital; Sportsmedicine
Client: Dr. Govindarajan
Title: Ligament Tear
Area: Rheumatology
Run-time: 0:40 min
Description: The client expected us to make an animation which could explain a Ligament tear. The animation which we produced within a span of 7 days was very simple and easy to understand.

The animation which was created with the narration script with prominence to technical details aided by the able medical consultants pleased the clients.

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HEPATITIS B VIRUS- LIFE CYCLE

Case study: e-learning purposes
Industry: Educational institutions, health care organizations
Title: hepatitis B virus- life cycle
Area: Hepatology
Run-time: 4:00min
Description: Hepatitis B virus - life cycle was created as demo project. The animation takes us through the interior of liver showing entry of virus into hepatocyte, its replication, transcription and translation in the host and infection of the liver causing inflammation.

The animation would serve as an educative tool for healthcare organizations to create awareness about the hepatitis B virus. The animation was rendered within a time span of 3 weeks.

The animation was created with the able guidance of medical experts. The challenge was to frame storyline, form storyboard, and convert it into animation with supportive voice over script with technical accuracy.

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