MECHANISM OF DRUG

The toughest marketing challenge is to depict the complex theory of mechanism of absorption, distribution, metabolism and excretion of drug in human body. Our medical animation acts as a visual aid for pharmaceutical product managers and marketing directors to enable their target audience to visualize and understand how a drug works, interacts with the receptors in body and thus allows them to make a decision on the future potential of drug. The complex mechanism of drug metabolism and unique drug delivery system are brought into life with medical animation.Our medical animation serves as a complete package for conceptualizing

Absorption - route of administration of drug -> Distribution - Movement to reach target organ -> Metabolism- Chemical modification into metabolites -> Excretion- Elimination of metabolites

The animation depicting MOA of drug are used in sales force training kits, product launches and marketing kits by the pharmaceutical companies to meet their marketing challenges. The perfection and precision are hall mark of our animation which is achieved through our competent advisory board.

CASE STUDIES

TRULIMAX

Case study: Product Launch
Client: PFIZER, India
Title: TRULIMAX - Mechanism of action
Description: Pfizer Inc is a pharmaceutical company committed to helping people improving their health by discovering and developing medicines. The client wanted an animation that depicted the action of the drug Trulimax developed by them for promoting the same.
With the inputs provided by the client, the narrative thread was woven after brainstorming research and then the storyboard was developed and finally animated.
The biggest challenge was to depict the complete action of the drug from its administration, its uptake, molecular mechanisms in the body and elimination. The storyline, storyboard and the animation was developed with the medical experts within a span of 1 week. The uptake of the drug by the phagocytes in the body, migration to the infected sites, bacteriocidal activity by azithromycin was shown in a visually manner with importance to technical accuracy. The complicated molecular mechanisms like the inhibition of the protein synthesis by the drug, intracellular activity of the drug inside the phagocyte was given prominence. The animation with supportive voice over was developed with importance to minute details of the medical processes which amazed the client.