NEWS |
| MARK IV has created animation on surgical technique of "CREATING MYOCARDIAL ARTERY" for MACBRUD CORPORATIONS. Post Date Tuesday May 2008 |
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Case study : Equipment demonstration Industry : Research, equipment manufacturers Client : MacBrud corporations Title : Creating coronary myocardial artery Area : Cardiology Run-time : 0:45secs
MacBrud Corporations is an innovator in the development of medical products. The client wanted an animation that explained the innovative technique of “Creating coronary myocardial artery” using the cutting balloon angioplasty developed by them. The client required the animation for presenting to scientific community at research conferences. The storyline was prepared after extensive research incorporating the inputs specified by the client with which the storyboard was developed and finally animation was rendered with a visual appeal.
The animation created within a time span of a month explained the operational procedure of the blade housed within the balloon catheter. The cutting of the blade through the intimal, media, adventitial layer of coronary artery and heart muscle and the healing process was depicted in a visually appealing manner with technical perfection.
The client was amazed with the step by step sculpting of animation using the storyline provided with the help of medical experts. |
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